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People also search for The following are the things that every SEO must be aware of

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The Google’s People Also Search For (PASF) is a highly effective feature of Google’s SERP. Find out more about PASF can do and learn how you can search for rankings for the terms.

If you’re an avid user of Google search, then there’s a good chance you’ve seen the People Also Search For section. In this article, I’ll explain what PASF is, how to find these keywords, and how to rank for them in Google.

Its People Also Search For feature was released in the year 2018 with the intention to assist users searching on Google to conduct follow-up searches in case they weren’t able to find what they were searching for.

A person may want to know “how to implement the art of content marketing” and may conduct an inquiry for “content marketing.” Google will show an array of articles that explain “what is the term “content marketing”” but it might not be what a person is looking for.

This People Also Search For snippet will display the search terms such as “content marketing techniques” and “content marketing instances” and users can click on these related terms to access information on “how to actually implement the content marketing.”

It’s a method to allow Google to enhance its search results and assist users to locate exactly what they’re looking for.

At time’s end, Google’s primary objective is to finish the user’s search experience in the shortest time feasible. This increases user satisfaction and ensures that people return for more Google as their primary search engine.

In the remainder of this post I’ll go over in greater depth what the term People Also Search For is, other kinds of featured snippets that are available in Google and the best way to get these kinds of keywords.

Here’s what we’ll go on (feel at ease to go the sections you want to read):

  • What Are People Also Searching for Keywords?
  • The People Also Search for (PASF) as opposed to People Also Asked (PAA)
  • What is People also Search For mean on Google?
  • What do Google tell us about its People Also Search For box?
  • People Also search for statistics
  • Tools to locate Keywords Also Searched by People
  • How do you be ranked in the search results for PASF keywords
  • Conclusion

Let’s get started!

What are people also searching For?

People Also Search for Keywords are search terms that are made by people regarding specific topics that are being looked up for.

Google’s method of trying to assist those who are searching for subjects to find similar searches they might be interested in.

One thing to be aware of when using Google is that its aim is to complete the journey to find information as quickly as is feasible (did I already mention that? ).

Sometimes, people will browse Google to find a particular topic. For instance, someone might look up something like “content marketing.”

If someone searches for “content marketing” it will show on”the SERP (search engine results page):

The problem is that there is no way to tell if these results could be what the user was seeking. Thus, when the user opens an article and then presses the back button when they return, it appears that the People Also Search For snippet is displayed.

It’s like this:

In essence, PASF is triggered in the SERP in the event that Google thinks that a user could not find the information they were seeking (because they did not click the back button following clicking on the article).

In the above example you will see that Google says that when people type in “content marketing” they might also be searching for items such as “content Marketing examples” and “content marketing training course.”

This improves the user experience for users browsing on Google.

But that’s not the only thing it can do.

It is an extremely useful tool for marketers and SEO’s who are looking for keywords to use.

If you come across a general term you’d like to pursue, do a search for it on Google. You can then get long-tail keywords by activating an PASF box for the targeted search term.

You can also find keyword suggestions using Google’s autocomplete prediction system:

These are the keywords that users are looking for in real-time. The majority of time, the tools used to research keywords aren’t always able to recognize these terms since they could be recently popular terms.

Another method of finding keywords right from Google is by using The People Also Ask (PAA) section. Let’s look at what it is.

People Also Search for (PASF) as opposed to People also Ask (PAA)

The People Other Searched For keywords are the keywords that Google is aware that people are searching for after making the initial Google search.

People also ask (PAA) are to questions asked by people to a specific keyword.

For example “content marketing” These are some of the types of questions that PAA answers:

These aren’t necessarily keyword-based however, they are questions that people have about a subject. The PAA section is an excellent resource to find ideas for blog posts and content to follow.

It’s also worth noting that the above image shows the “Things to know” section within the SERP. It doesn’t appear for all keywords however, it does show for certain.

You can clearly see that the SERP of Google is continuously constantly updated to reflect new information and methods of search. It’s because Google’s goal is to finish the search process of a user in the shortest time feasible (I hope I’ve clarified this in the past). This guarantees a great experience for users who use Google as their primary search engine of preference.

What is People Also Search For mean on Google?

I’ve covered this topic in the past but People Also Search For means that people who search for a subject may conduct additional searches. The PASF will show the kind of follow up searches users make.

If you are a user of Google it can assist users on their journey to find exactly the piece of content that meets their requirements.

For SEO’s, this could aid in identifying more keywords to target.

What do Google tell us about its People Also Search For box?

There’s nothing Google has said publicly about PASF. What we are aware of is that this feature first came out in the year 2018..

It was kind of an obscure SERP feature which was introduced to enhance the user experience. Infrequently, Google will release new special snippets of content within its search engine, as it continues to develop different ways to help users discover answers to their questions.

While Google’s primary search engine’s ranking algorithm, PageRank, is stable in its operation however, many of the lesser SERP features are changing constantly.

There’s a high chance that this will be the situation. It is likely that we will be seeing Google change its SERP to include more features as well as outcomes. We are already finding that for certain phrases, Google is no more displaying just the top 10 search results per page, which is a great sign of the fact that SERPs are continuously changing.

People Also Search For Statistics

After analysing over one thousand SERPs, it’s stated that People Also Search For results are found that they are 58.74 percent of desktop searches, and 87.05 percent of mobile search.


On mobile devices, you’ll typically be able to see that People Also Search For box identified as “Related Searches.” Additionally, you can locate”Related searches” in the “Related Searches” section on the desktop. It’s on the bottom of the SERP . It appears as follows:

Tools to locate People Also, Search For Keywords

Here’s a list of software to help you find PASF terms:

1. Google’s SERP

Naturally this is a simple option. Enter keywords, usually in a private browser (or an incognito browser) and then click the link. Next, click the back button, and see for the People Also Search For box open.

Simply Google or type in a keyword and scroll down to the bottom of the page. It will allow you to locate relevant topics as well as get additional keywords.

2. Keywords All Over the Place

Keywords Everywhere is an extension for Chrome that helps you research keywords that is free to use. Once you’ve installed it, you’ll be able to access additional SERP features, which look like this:

As you can observe, Keywords Everywhere will show you both “Related Keywords” and “People Also Search for” keywords. In most cases the results are identical.

It’s a quick and simple method of identifying PASF keywords without continually clicking into (and returning) the Google results.

3. Ahrefs

Ahrefs is a well-known SEO (search engine optimization) and keyword research tool. Actually, it’s my preferred tool for keyword research and I’ve been using it for several years since.

To locate related keywords All you have to do is visit “Keywords Explorer” within Ahrefs. When you enter the keyword such as “content marketing,” in this instance I entered “content marketing” you’ll see the following:

As you will observe, Ahrefs will show you more than PASF keywords. It will also display things such as “Questions” -they are Google’s People Also Ask (PAA) — as well as a broad assortment of other keyword suggestions.

If you’re dedicated to SEO and want to make it a priority, I recommend Ahrefs. It’s a little expensive and definitely not something you’ll want it if you’re just looking to discover PASF Keywords (see the two tools for free previously mentioned). It’s still an ideal tool for SEO’s who want to increase your organic reach.

How do you get a high ranking for PASF Keywords

Ranking for the People Also Search For keyword is the same as the ranking of any other keywords. I have already written a thorough instruction for how to create SEO-friendly blog articles which rank in the very first position on Google however I’ll cover a few points below.

Finding PASF areas to target

Utilizing one of the tools listed above, identify a phrase you’d like to target. The trick is to identify long-tail keywords you have a chance to rank for.

SEO’s love to make things more complicated in relation with ranking variables. But here’s what is important:

Let’s review each of them.

Search intent

The search intent for a particular keyword is the primary ranking aspect. It is possible to determine the intent of a search by doing a search on Google.

For instance, if go to Google and search for “content marketing” I will see 3 of the highest ranked websites are pages that contain articles on “What is Content Marketing”:

This is a sign that Google prefers to rank content that contain this keyword which discuss “what constitutes content marketing.” Google has deemed that this is the purpose people use when they search for this keyword.

So, should I wish to target the phrase “content marketing” I must write an article that clarifies what it is.

If I write an article on “How to conduct content marketing” it will not rank highly with this particular phrase. Instead, if I’m trying to create a piece about “how to conduct media marketing using content,” you should focus on the phrase “content marketing strategies.”

Intent to search is extremely important, so don’t forget this aspect.

In the end, all you have to do is stay in tune of the things that Google prefers to place on top of the page for a particular keyword, and create a blog post which is relevant to most popular articles.

Make an impressive outline

When you have an idea for a key word and you know the purpose of the search It’s the time to create an outline of your outline of the content.

It is possible to use a program such as Surfer SEO to assist you in creating an SEO-friendly outline for your piece. With Surfer SEO, all you have to enter is the keyword you want to use and it will produce reports.

The report will highlight the relevant keywords that you need to use in your article. It will also offer suggestions for what you need to be writing about in your piece.

It’s an excellent method of ensuring that your content is optimised for Google. Optimization is the key component in gaining visitors to your content and you should definitely try to use a tool such as Surfer SEO if you’re serious in bringing natural traffic on your site.

I have also compiled an extensive list of other SEO platforms for content as Surfer SEO, if you’d like to explore.

Also, check out my article on how to write SEO blog articles (linked below) for more details about how to rank blog posts on Google.

Backlinks and interlinks

After you have published your article, it is important to ensure to “interlink” it to different pages of your site. This means that you should want each page on your website to hyperlink to the related pages already on your website.

This will enable you to build an information graph that will demonstrate to Google that you have a top-of-the-line authority on a specific subject.

Interlinking is as similar to getting backlinks. However, you’re offering yourself these hyperlinks from other pages on your site.

Ideally, you would like the pages on your site to have at minimum three links that link to it from other pages on your website.

In the event that you comply with the steps mentioned above then you’ll be able to create an article that is ranked higher on Google’s SERP (after several months).

In the event that, within a couple of months, your website isn’t getting high rankings in Google’s SERP, it indicates that you’ve targeted the same keyword in a way that requires backlinks to be ranked.

Backlinks are hyperlinks from other websites that point to your website. They are a powerful index for ranking Google because it proves the credibility of your website enough for others to be willing to hyperlink to it.

I won’t go too deep into the process of getting backlinks however, this is a great tutorial If you’re interested in learning more about:

Okay, that’s it!


People Also Search For Keywords are an excellent method for marketers to discover keywords they might not have found.

The benefit of PASF keyword research is the fact that they’re information that Google will give you straight away. It’s not from a research tool. These keywords can therefore be extremely valuable since they’re terms that people are using in real-time.

In many cases, these keywords be a big part of the searches, even if search engines show otherwise.

These similar queries can assist you in the development of content ideas . They can also help improve the organic results you get from your search as time passes.

Although this feature is designed to assist those who search on Google but as a marketer, it’s a fantastic method to boost the growth of your SEO strategy. SEO is focused on supply and demand. If you can identify what people are looking for, and then create an online resource that meets the intent of the users is a sure sign to see your traffic from organic statistics will begin to rise.


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