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A Complete Google Search Console Guide For SEO Pros

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Google Search Console provides information that is needed to analyze the performance of websites in search and to improve the rankings of search engines. This information is only available by Search Console.

This makes it essential for publishers and businesses who want to maximize their its success.

Controlling your search results is much easier to accomplish when you use the Free tools as well as report.

What Is Google Search Console?

Google Search Console is a no-cost web service offered by Google that offers a means for editors as well as search marketers to track their overall health of their sites and performance with respect with Google search.

It provides an overview of various metrics that are related to search performance as well as the user experience that can assist publishers to enhance their websites and bring in more traffic.

Search Console also provides a method to allow Google to inform users in the event of security issues (like hacking weaknesses) as well as if the search quality team has decided to impose an action penalty manually.

Important aspects:

  • Monitor crawling and indexing.
  • Find and correct the errors.
  • A review of the search engine’s performance.
  • Request the indexing of pages that have been updated.
  • Check out external and internal hyperlinks.

It’s not required to use Search Console to get better rankings and it’s not considered a ranking factor..

The utility that Search Console’s capabilities Search Console makes it indispensable in assisting with improving search performance and increasing users to a site.

How To Get Started

The first step of making use of Search Console is to verify the site’s ownership.

Google offers several ways to perform site verification according to whether you’re verifying a site such as a domain, Google site or a Blogger-hosted website.

Domains registered through Google domains are verified automatically by registering them in Search Console.

Most users will test their websites by using any of the following methods:

  1. Uploading HTML files.
  2. Meta tag
  3. Google Analytics tracking code.
  4. Google Tag Manager.

Some hosting sites restrict what content can be uploaded. Other platforms require a specific method to confirm the owner of the site.

However, this is becoming less of a problem since many of the hosted services are easy to follow in their verification processes and will be explained in the following sections.

How To Verify Site Ownership

There are two methods to confirm ownership of a website using an ordinary website, such as the standard WordPress website.

  1. Upload HTML file.
  2. Meta tag.

When you verify a website with one or the other method it is the URL-prefix property procedure.

Let’s not waste time and admit that the expression “URL-prefix properties” means absolutely nothing to anyone other than the Googler who invented that term.

Don’t let it make you feel as if you’re about to walk through a maze with your eyes closed. Verifying a website using Google is simple.

HTML File Upload Method

Step 1.Go on the Search Console and open the Property Selector dropdown that’s visible in the upper left-hand corner whenever you visit the Search Console page

Step 2.In the pop-up that says select Property Type Enter the URL of your site and then press Continue. Proceed button.

Step 3.Select the HTML upload method to upload the HTML file.

Step 4.Upload this HTML code to the root directory of your site.

Root means https://example.com/. So, if the downloaded file is called verification.html, then the uploaded file should be located at https://example.com/verification.html.

Phase 5: Complete the verification by pressing Verify within the Search Console.

Verification of a normal website that has its own domain on website platforms such as Wix or Weebly is the same as the previous steps, except that you’ll add an meta description tag to your Wix website.

Duda uses a simple method that makes use of the Google Search Console App which easily checks the website and helps get its users going.

Troubleshooting With GSC

The ranking in search results is contingent upon Google’s capability to crawl and index websites..

This Search Console URL Inspection Tool alerts you of any problems with indexing or crawling before it becomes a big issue and pages begin dropping off the results page of search engines.

URL Inspection Tool

This Inspection tool for URLs can determine whether an URL is indexed, and therefore eligible to appear in the search results.

For every URL submitted, the user has the ability to:

  • Request indexing of an updated website.
  • Learn the way Google found the page (sitemaps and internal pages that are referred to).
  • See the date that was crawled the most recently for the URL.
  • Find out to see if Google uses a recognized canonical URL, or is using a different one.
  • Verify the usability of your mobile.
  • Make sure you check for any enhancements, such as breadcrumbs.


The coverage section outlines Discovery (how Google found this URL), Crawl (shows whether Google succeeded in crawling the URL and , if there was no success, the reason for that) as well as Enhancements (provides the state of the data that is structured).

The coverage section is accessible via the menu on the left:

Coverage Error Reports

When reports are labeled as errors, that does not necessarily mean that there is something incorrect. Sometimes, it’s simply a sign that indexing could be improved.

For instance, in the image below, Google is showing a 403 Forbidden server error to almost 6000 URLs.

This 403 error message indicates that the server has informed Googlebot that it is not allowed from crawling these URLs.

The errors mentioned above occur because Googlebot is not able to crawl the pages of members of a forum site.

Every forum member has a page for members which lists the most recent posts they have made and also other stats.

The report includes the list of URLs that cause the error.

By clicking on any of the URLs on the list will reveal an option on the right that allows you to look up the URL in question.

There’s a contextual menu just to just to the left of the URL that is magnifying glass icons that offers the option to inspect URL.

The Inspect URL reveals how the page came to be discovered.

It also displays the following information points:

  • Last crawl.
  • Crawled as.
  • Are crawling permitted?
  • Page fetch (if not successful, give your server’s error number).
  • Allowing indexing?

There is also information on the canonical that is used by Google:

  • User-declared canonical.
  • Google-selected canonical.

For the forum’s website in the example above, the crucial diagnostic data is found in the Discovery section.

This section informs us which pages that show hyperlinks to profiles of members to Googlebot.

With this knowledge, the editor can now write the PHP statement to make links to member pages disappear when a engine robot comes to crawl.

Another option to solve the issue is to write an update to robots.txt to stop Google from trying to access these pages.

In order to make this error disappear by removing this error, we let crawling resources go to Googlebot in order to search the remainder of the site.

The Google Search Console’s report on coverage allows you to identify Googlebot crawling issues and correct these issues.

Fixing 404 Errors

A cover report could also notify a publisher of 500 and 404 series error responses, and let them know that everything is good.

The “404 Server Response” is known as an error solely because the crawler’s or browser’s request for a page was rejected because the page doesn’t exist.

This doesn’t mean your website isn’t functioning properly.

If another website (or the internal hyperlink) refers to a page which doesn’t exist then the report of coverage will display a 404 error.

By clicking on one or more of these affected URLs and then selecting”Inspect” from the URL tool will reveal which websites (or sitemaps) refer to the page that is not there.

You can then decide which website is not working properly and requires to be repaired (in cases of internal links) or redirect to the proper website (in cases of external links that is from an external website).

It could be that the website was never created and the person linking to it has made a mistake.

If the page isn’t there ever in the first place, it’s okay to display an error message.

Taking Advantage Of GSC Features

The Performance Report

The top section of the Search Console Performance Report provides many insights on how websites perform in the search engine, such as features for search like featured snippets.

There are four types of search that can be investigated within the Performance Report:

  1. Web.
  2. Image.
  3. Video.
  4. News.

Search Console displays the type of search on the internet by default.

Change the search type displayed by clicking on the Search Type button:

A menu pop-up will be displayed that allows you to choose the type of search to see:

One of the most useful features could be the capability to evaluate the results of two search kinds in the graph.

Four measures that are clearly displayed on at the top of this Performance Report:

  1. Total Clicks.
  2. Total Impressions.
  3. Average CTR (click-through rate).
  4. Average position.

By default by default, the Total clicks along with Total Impressions will be selected.

When clicking on the tabs that are dedicated specific metrics, you is able to select which metrics as a bar graph.


Impressions are the amount of times that a website appears in search results. So long as the user does not have to click on a link in order to view an URL’s URL, this is counted as an impression.

Furthermore If the URL is listed at the lower part of the page, and the user isn’t scrolling into that area of the results of the search, it is considered an impression.

High-impressions are good because they mean that Google has a site in its results of a search.

However, the meaning of the impressions number is heightened through the Clicks and Average position metrics.


The number of clicks indicates the frequency of users clicking from search results to the site. A high volume of clicks, in addition to an increase in impressions is considered to be good.

A small number of visitors and the high amount of impressions are less than ideal but it’s not necessarily bad. This indicates that the website could require improvement to attract more visitors.

The number of clicks is more relevant when compared alongside the Average CTR and Average Position metrics.

Average CTR

Average CTR is a number that indicates the frequency of users clicking on the search results and then the site.

A low CTR signifies that something is in need of improvements to boost visitors from search results.

A more pronounced CTR indicates that the website is working well.

This metric is more meaningful when viewed in conjunction with the Average Position metric.

Average Position

Average Position displays the average rank in the search results that the website tends to be found in.

A range of positions from 1-10 is excellent.

A typical position between (20 between 20 and 29) is that the site is on the second or third page of search results. It’s not too bad. It’s just a sign that the website needs more effort to give it that additional boost to be in among the top 10.

A position that is less than 30 might (in general) indicate that the website could benefit from substantial improvement.

It could be that the site is ranked in a wide range of keywords which rank poorly as well as a handful of keywords that rank very high.

In any case this could require having a look to the contents. It could be an indication of a gap in the content on the site, in which the content that is ranked for specific keywords isn’t solid enough and might require an entire page dedicated to this keyword to improve its ranking.

The four metrics (Impressions clicks, Impressions Average CTR, Impressions as well as Average Position) when taken together, provide a clear summary of how the website is doing.

The main takeaway from this Performance Report is that it is an excellent starting point to quickly understand the performance of websites in the search.

It’s like a mirror which reflect back how well or poorly the website is performing.

Performance Report Dimensions

Clicking on the next section of the page Performance will reveal some of the Dimensions of a website’s performance information.

Six dimensions are present:

  1. Questions: Displays the top keywords and the amount of impressions and clicks that are associated with each keyword.
  2. Pages: Shows the best-performing websites (plus impressions and clicks).
  3. Top Countries Top Countries (plus impressions and clicks).
  4. Devices: Highlights the top devices, separated into desktop, mobile and tablet.
  5. The Search Appearance displays the different types of rich results the website was displayed in. It also shows whether Google showed the website using Web Light results and video results, and the impressions and clicks. Web Light results are results that have been optimized for extremely slow devices.
  6. Dates: The date tab is organized by date. by date. The impressions and clicks can be sorted either in ascending and ascending orders.


The keywords are shown in the Queries report as one of the elements of the Performance Report (as noted above). The report on queries shows the top 1000 search queries which resulted in traffic.

Particularly interesting are the lower-performing queries.

Certain queries show very little traffic due to the fact that they aren’t common, which is called long-tail traffic.

Other searches that originate from websites that may require improvement Perhaps it is required to include more internal hyperlinks or an indication that the keyword is worthy of its own page.

It’s always beneficial to look over the keywords that are not performing well since some of them might be quick wins , which, if the problem is resolved could result in an increase in traffic.


Search Console offers a list of all the links that point to the site.

It is important to emphasize that the link report doesn’t represent those links that can help the website rank.

It reports only websites that have links.

The list contains links that aren’t helping to rank the site. That’s the reason why it might show sites with an attribute of nofollow on them.

The Links report is available at the lower left-hand menu

The Links report contains two columns that are called Internal Links in addition to Internal Links.

External Links are those hyperlinks from outside of the website which point to the site.

Internal Links are hyperlinks which originate on the site and then link to another page within the website.

The External Links column contains three reports:

  1. Top pages linked to.
  2. Top Linking Sites.
  3. Top link text.

The Internal Links report lists the top Linked Pages.

Each report (top linked pages, top linking sites, etc.) contains a hyperlink to more information which click to display and increase the report for the particular category.

For instance, the expanded report on Top Linked Pages includes Top Target pages, which are pages from the website that are linked to most.

When you click a URL, it changes the report to show all external domains which link to the same page.

The report lists the domain name of the external website, but it does not show the exact page which connects to the external site.


Sitemaps are websitemap is usually an XML file which is an index of URLs that aids search engines in finding websites and other types of web content.

Sitemaps can be particularly helpful when it comes to large websites, or ones that are hard to crawl, especially if the website is updated with new content frequently.

Indexing and crawling cannot be assured. Things such as page quality, overall quality of the site, and links can impact on whether a site has been crawled or indexes.

Sitemaps are a simple way for engines locate the pages, and that’s it.

Making a sitemap is simple because it is generated automatically by the CMS and plugins or the website platform on which the website is located.

Certain hosting platforms create the sitemap of every website hosted by their platform and automatically update it when the website’s design changes.

Search Console offers a sitemap report that allows users to submit their sitemap.

To get access to this function, go to the link in the menu left-hand side.

This section of the sitemap will provide information on any mistakes in the sitemap.

Search Console can be used to delete the sitemap from reports. It’s crucial to completely eliminate the sitemap, but not from the site itself, in the event that Google could keep it in mind and revisit it repeatedly.

After being processed and submitted after processing, once processed, Coverage report will include an area for sitemaps that will assist in identifying any issues with URLs that are submitted via sitemaps.

Search Console Page Experience Report

Page experience reports provides information on the users’ experience on the website with respect to the speed of the website.

Search Console provides information about the Vitals of the Web along with mobile usability..

This is a good start where you can get an overview of the site’s speed performance.

Rich Result Status Reports

Search Console offers feedback on extensive results via its Performance Report. This is one of six dimension that are listed below the graph , which appears on the right side of the screen. identified as Search Appearance.

Clicking on the Search Appearance tabs reveals clicks and impressions for diverse types of rich results that are displayed within the results of a search.

This report highlights how important the traffic that results in rich results is to the site and can aid in determining the cause of specific trends in website traffic.

This Search Appearance report can help determine the cause of problems with structured data.

For instance, a decrease in the number of rich results that are viewed could indicate that Google has changed the requirements for structured data as well as that structured information is required to be up-to-date.

It’s an excellent starting point to determine if there is a change in the patterns of traffic flow rich results.

Search Console Is Good For SEO

Alongside the above advantages that come with Search Console, publishers and SEOs are also able to upload reports on link disaffection, resolve penalties (manual actions) as well as security incidents such as hackings on websites and hackings, all of which can contribute to an improved search engine presence.

It’s an excellent service that every web developer worried about visibility in search results should make use of.

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